Line-X Sales Meeting Case Study

Client Name:
LINE-X

Description:
LINE-X is the nation’s leading provider of spray-on protective coatings.

Event:
National Dealer’s Meeting

Audience:
1000 attendees – Dealers and suppliers

Challenge:
To find a meeting emcee that could create interest between speakers, entertain at evening receptions and banquets, and brand the company while giving out the prizes in a unique way, and then introduce the keynote speaker, Superbowl Coach Dick Vermiel.

Solution:
We branded the company with a very special game called Extreme Bingo. This interactive game had a built-in surprise ending that makes everyone a winner. Although every Bingo card is different, the game is fixed so everyone wins at the same time. The result? A room full of people, on their feet, yelling the name of the company.

Rochelle Arthur, Marketing Manager for Line-X said this: “You were such a hit with the dealers and franchisees! The Bingo ending was so great – no one saw the ending coming! We laughed for a solid five minutes, it was a showstopper!”


Actual Line-X Audience



Extreme Bingo in Action



With Superbowl Coach Dick Vermiel